BAOBAB Campaign 2022 New York – Fashion Channel
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Marcellus Alexander III and Brandon Davenport, long-time friends, developed BAOBAB Clothing.
High-priced clothing that didn’t endure after a few wears and washes irritated and upset the two.
The brand sought out the best-feeling and performing materials it could discover, always keeping in mind that the materials have to originate from a region where the resources could be sustained.
Peruvian organic Pima cotton is used, and the hardware is made by hand in Italy.
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